YouTube Analytics: 4 Things That Matters

by Jeff Schuh

Tracking your YouTube metrics is one of the major ways of preventing your YouTube videos from getting avoidable cheap dislikes. This is because of the way it helps you to figure out whether you’re doing great with your content or not.

However, it’s wrong for you to have an unhealthy attachment with the metrics of your YouTube channel. If you’re so keen about knowing how your channel is performing, then you must note the important things go look out for. In this article, we take a brief look at the things that matter when checking for YouTube Analytics.

Metrics to look out for in your YouTube videos

There are important things to focus on when looking to see the performance of your YouTube videos. When you don’t look out for these things, you may end up wasting your time and that isn’t what you want. That said, here are the top 4 things that matter in YouTube video metrics:

1. The watch time

This refers to the total sum of minutes and hours that your viewers spent while watching a particular video. This is a highly important metric because YouTube automatically selects videos with a higher amount of watch time and pushes it up to the search results. If a video has more watch time, there are high chances of it getting noticed by the YouTube algorithm.

While checking the reports, locate that if watch time and see the total number of minutes that your viewers have spent on each video. You can decide to have each video ranked for their watch time.

2. The percentage of each viewed video

This talks about the percentage that each of your videos got from the average viewer on your channel. It helps you to measure the ability of the video to hold your audience. If the percentage is higher, YouTube may decide to reward you by ranking it higher and recommending it to your target audience. This can easily be found in the metric section.

On the other hand, if you don’t have a higher percentage, you can do better by improving your content creation.

3. Audience retention

Every YouTuber would always love to know how many people stayed till the end of the video and how many left halfway. Just like the name implies, the audience retention metrics help you to know how the attention of the audience performed during viewing time. The higher the audience retention, the better your chances of ranking higher in the YouTube search engine.

4. Re-watches

This tells you the number of times your audience rewound some parts of your YouTube video. If at the end of the calculation, you discover that a lot of people opted to rewatch your video, it simply means that you’re doing something right. It also means that many people are interested in your content.


The importance of checking the metrics of your YouTube videos cannot be overemphasized. It helps you to know how you are doing with content creation. At the end of your calculations, you can improve on the areas that you need to, or maintain what you’re already doing.

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